Introduction
In the heart of St Leonards, Australia, YSG.STUDIO has reimagined a modest warehouse into the sophisticated Cultiver HQ Showroom, reflecting the grandeur of Italian villa design intertwined with subtle antipodean influences. This transformation sets the stage for Cultiver, a leading home accessories brand, to showcase its diverse range of products in a captivating environment.
Client Brief
The flagship showroom spans two levels, designed to cater to both trade customers and staff needs. It features dedicated zones for product display, staff workspaces, new product photo shoots, and stock storage. Aesthetic considerations prioritize mood-enhancing colors and luxurious textures to create an inviting atmosphere for clients to explore Cultiver’s collections.
Level One: Elegant Simplicity
Drawing inspiration from Italian loggias, the ground floor exudes sophistication with arched colonnades and bordered checkerboard marble floors. Hand-painted “tiles” on poured concrete create a rich tapestry effect, complemented by a custom ottoman upholstered in Cultiver fabric. The kitchen is rejuvenated with gumleaf grey/blue joinery and a textured splashback imprinted with native tree leaves, reflecting Cultiver’s commitment to sustainable fabric selection.
Level Two: Domestic Comfort
Upstairs, domestic vignettes are framed by recessed arches and partial-height walls, blurring the line between display and function. Warm salmon terracotta tones visually expand the space, enhancing the ‘lived-in’ feel of Cultiver’s natural linens. Vintage furniture pieces and velveteen fabrics add layers of comfort, while rounded accents echo the structural curves found throughout the showroom.
Conclusion
The Cultiver HQ Showroom by YSG.STUDIO is a testament to thoughtful design and meticulous attention to detail. By seamlessly blending Italian-inspired elegance with Australian warmth, the showroom provides a captivating backdrop for Cultiver’s diverse product offerings. It invites visitors to immerse themselves in a world of timeless sophistication and understated luxury.
