Unveiling Contemporary Indian Fashion
Situated in the heart of London, the Offbeat Sari exhibition, hosted at the Design Museum from May 19 to September 17, 2023, offers a captivating exploration of the modern reinterpretation of the sari. Curated by Priya Khanchandani and masterfully designed by Studio MUTT, in collaboration with Sthuthi Ramesh and Beam LD, the exhibition shines a spotlight on the sari’s evolution into a symbol of design innovation, cultural identity, and resistance in 21st-century India.
Design Concept and Presentation
Studio MUTT’s design transcends traditional boundaries by relocating the sari from domestic settings to urban environments such as festivals, streets, and workshops. The exhibition unfolds across three distinct spaces, each meticulously crafted to reflect the social and political contexts shaping contemporary Indian fashion. Monumental block-printed fabric walls divide the exhibition, while vibrant color palettes, graphic designs, and lighting compositions create immersive experiences.
Environmental Considerations and Sustainability
The Offbeat Sari exhibition prioritizes sustainability by utilizing natural and regenerative materials, including honeycomb cardboard, cotton fabrics, and eco-board sheet materials. Designed for complete dismantling and reassembly, the exhibition maximizes environmental consciousness, serving as a prototype for future sustainable museum practices.
Exploring Themes and Narratives
Divided into three sections, the exhibition delves into the transformative power of the sari, its role in conveying individual identity and resistance, and its significance as a textile canvas for creative expression. From playful experimentation with new genres to empowering narratives of protest, the Offbeat Sari celebrates the diverse narratives woven into contemporary Indian fashion.
Decolonizing Museum Programs
Located in the former Commonwealth Institute building, the Offbeat Sari exhibition contributes to the discourse of decolonizing museum programs and elevating the global recognition of post-colonial Indian design. Studio MUTT’s thoughtful approach eschews stereotypes and pastiche, instead fostering a space that celebrates Indian design authentically while inviting visitor interpretation and engagement.
Collaborative Celebration of Indian Design
The Offbeat Sari exhibition embodies a collaborative effort, bringing together designers, curators, and researchers from India, South Asia, and the diaspora. Through a blend of offbeat design elements and authentic narratives, the exhibition celebrates the uniquely Indian in a manner that is both recognizable and characterful, leaving an indelible mark on the global stage of contemporary fashion and design.
