Buenos Aires-based art director Gianluca Fallone spearheaded the impactful branding for Lobster, a Bulgarian creative studio. Specializing in simplifying complex client messages and presenting them in a fresh and engaging manner, Lobster has garnered a global clientele and years of industry experience.

The Design Approach

Fallone’s objective in revamping Lobster’s branding was to distill its essence to its core—the Lobster itself. With a focus on simplicity and efficiency, every aspect of the brand redesign was carefully considered to ensure purposefulness.

Core Brand Elements

The new brand identity introduces a cohesive set of elements that form the basis for the ISO and all communication materials associated with the brand. Embodying simplicity, effectiveness, and versatility, these elements reflect the core values of Lobster Studio.

Impact and Significance

Gianluca Fallone’s branding for Lobster Studio epitomizes a blend of simplicity, efficiency, and versatility. By stripping away unnecessary complexities and focusing on the essence of the brand—the Lobster—Fallone has created a cohesive and impactful visual identity that resonates with Lobster’s ethos and values. Through this branding endeavor, Lobster Studio continues to establish itself as a leading creative force in the industry, captivating clients and talents alike with its fresh and charismatic approach.