SomeOne, a UK-based strategic branding agency, spearheaded the creation of a compelling new identity for the National Museums Liverpool (NML). Following a six-month closure due to the COVID-19 pandemic, NML embarked on a journey of renewal, unveiling new exhibitions, fresh perspectives, and a revitalized brand identity poised to propel it into the future.
Embracing Change
The strategic brand overhaul aims to unify and promote the seven museums under the umbrella of National Museums Liverpool, each housing internationally renowned collections. Departing from the previous L-shaped ribbon logo, the new identity introduces a dynamic visual motif characterized by a wave of energy. This motif elegantly integrates the letters N, M, and L, symbolizing the organization’s commitment to innovation, creativity, and progress.
A Wave of Optimism
As NML reopens its doors to the public, the revitalized brand identity reflects a newfound sense of optimism and enthusiasm. The vibrant color palette, featuring hues of black, white, and rhodamine, exudes energy and dynamism, inviting visitors to embark on an immersive journey through art, history, and culture. The wave-like design element not only captures attention but also symbolizes the organization’s forward momentum and determination to chart new territories in the museum landscape.
Uniting Diverse Collections
One of the key objectives of the brand refresh is to highlight the diversity and richness of NML’s collections, spanning various disciplines and historical periods. Through cohesive branding elements applied across all touchpoints, including signage, marketing materials, and digital platforms, SomeOne’s strategic approach ensures that each museum within the NML network retains its unique identity while contributing to a unified brand narrative.
In essence, the branding initiative led by SomeOne represents a transformative milestone for National Museums Liverpool, marking a new chapter in its storied history. With a refreshed identity that resonates with audiences and encapsulates the organization’s values and aspirations, NML is well-positioned to engage, inspire, and educate visitors for years to come.
