Super Duper Burgers Gangnam A Blend of Retro Futurism and Hyper Slow Concept

Situated in Seocho-gu, South Korea, Super Duper Burgers Gangnam, designed by Betwin Space Design, offers a unique dining experience that blends retro futurism with the concept of “Hyper Slow.” Completed in 2022, this restaurant aims to provide customers with a relaxed and comfortable atmosphere amidst the bustling city of Gangnam.

Design Concept

Inspired by the brand’s slogan, “FAST FOOD BURGERS. SLOW FOOD VALUES,” the design concept revolves around creating a space where customers can enjoy a sense of slowness and relaxation. Drawing inspiration from San Francisco’s laid-back lifestyle, the interior combines retro elements with futuristic touches to evoke a unique mood.

Unique Features

The facade sets the tone with its orange hues, reminiscent of San Francisco’s sunset, while different moods are created on each floor. The first floor exudes a futuristic ambiance, while the second floor offers a warm and inviting atmosphere with wood tones and metallic accents. Lighting plays a crucial role in enhancing the mood, with sunset-inspired hues creating a cozy environment.

Functionality and Differentiation

The space is divided into two floors, each offering distinct moods and seating options. The first floor features brick walls and metallic ceilings, emphasizing the brand’s orange color scheme. In contrast, the second floor combines metallic finishes with warm wood tones, providing customers with a comfortable dining experience. Strategic placement of kiosks ensures convenience for ordering, while the brand’s color is emphasized throughout the space.

Impact and Experience

Super Duper Burgers Gangnam aims to provide customers with a hygienic and comfortable dining experience while allowing them to slow down and enjoy their meal. Despite being a fast-food restaurant, the design encourages patrons to embrace the concept of “Hyper Slow” and take a moment to unwind in the midst of a busy city. By blending familiar elements with a retro futurist mood, the restaurant creates a unique space where customers can relax and enjoy their time.